Sunday, March 20, 2011

Is Hulu's Plot Actually Evil?

Hulu’s value proposition is different than traditional broadcast and cable television because they offer many of the same programs that cable television does with added value to the user.  For example, users can stream shows at any given time.  Not only can they watch the shows they love, but they can do so at their convenience.  Hulu also offers streaming from more than one network, which gives users an abundance of variety.  I think it is also important that Hulu not only provides users the flexibility when watching their favorite shows, their services are free of charge.  As of right now users are being offered an added bonus without any additional cost.  If Hulu can maintain their current revenue source the company will have a competitive advantage over TV Everywhere which charges a subscription fee.  With a value proposition like this, It does not seem as if Hulu's plot is all that evil. 

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